HURU is the name of an ultra-stylish backpack that is in the midst of its Kickstarter campaign. It looks like the kind of bag that you’d take onboard a private aircraft, assuming you had one to board. It’s very chic looking but also means business. It gives off the “international traveler” vibe and having a copy of the FT or Wallpaper tucked into one of its pockets would seem to be almost de rigeur.
But this goes beyond mere looks. For starters, it’s not your typical off-the-rack backpack. It’s handmade, using water-resistant Cordura fabric, YKK zippers and a leather bottom. The buckles are solid, click reassuringly and have the feel of military-grade aluminum hardware. The HURU also has a somewhat unusual rectangular shape and some inventive storage elements.
It has shoulder straps, and each one has a secret pocket for keys or bank cards. There’s a sternum strap and a waistband with a zipper. That waistband can be detached from the backpack and then used alone as a fairly voluminous waist pack to store valuables while exploring a city. The main section of the bag opens like a suitcase for easy packing, with a 24 liter interior that quickly expands to 40 liters. So it is very much a functioning carry-on bag that will also easily fit into any overhead. There are also two extra compartments: one for a 15 inch laptop and a smaller one for a book or a tablet.
The details of the HURU design
Some of the more inventive touches: it has a water-resistant hood that’s stored inside. It also has a separate roll-up compartment that unfolds and allows you to store items up to 20.6 inches long, like a tennis racket or, in my case, a fly rod. There is also an insulated compartment for a bottled drink.
I’ve had it out and about and I found that it’s heavy duty and rugged, and appears very capable of taking a lot of mishandling. If there’s a caveat, it’s that it’s a bit heavier than some other competing bags on the market. But that’s a small price to pay for a well-constructed bag that all the cool kids will be lining up for. The HURU, which has a lifetime warranty, will retail for $410 in 2018 but you can get it on Kickstarter now for $249.